[ensignsj]

Native ad formats are not inherently bad or subversive. In fact, they have the potential to fund really good journalism into the future.

[relictele]

consumer trust in the media

Er, what's that?

[Liberty Valance]

http://www.copyblogger.com/examples-of-native-ads/

[Opinionated Blowhard]

Its the print equivalent of an infomercial. Who gives a s__t? Anyone who worries about the integrity of journalism, as if it is objective to begin with, is themselves a joke. Journalism has no integrity.

[Larry Lucido]

If natives want to advertise, let them.

[Blue Collar Christian]

And I thought this was about the billboards off I-40 through the Navajo Reservation.

[Dr. Sivana]

[E. Pluribus Unum]

Is "native advertising" the new term for "product placement?"

[9YearLurker]

There’s a reason advertisers pay more for native advertising, and that is because the advertising and content are blurred, generally with a self-serving aspect to the content.

In the “free Internet” world, people will likely put up with it, but there’s no reason to pretend it doesn’t have an ulterior motive—and method.

[DJ MacWoW]

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[Shugee]

If native ads aren't trying to be sneaky, fool-the-reader tools, then why are they mimicking the real thing? They make me hate both sides (advertiser and content provider) for trying to get one over on me. What happened to using creativity to create a memorable and compelling ad? Oh yeah, the same thing that happened to journalistic integrity.