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Microsoft knows that if they continue to slip behind Apple, Google and Samsung Operating Systems

Yet, none of what you perceive is happening.

MS got caught napping with no real answer to iPHones and Android, but, in the last couple of years, they've developed Windows Phone, which is actually, a much better OS for mobile devices than iOS or Android, market-share notwithstanding.

When it comes to PCs (laptops, desktops), Windows is still king, by far. Macs still hover around 5%, and Linux is still a bit above 1%, so, your rhetoric about MS being in danger, is way out of line with reality.

in the last couple of years, they've developed Windows Phone, which is actually, a much better OS

If you have time I'd love to hear you explain why you like it.

Genuine question. I'm still looking for a phone I don't hate.

I strongly disagree.....

People are buying Laptops, Tablets and Smart Phones these days. The Desktop has passed its peak. Besides Laptops, Tablets, Smart Phones affordability and port ability compared to a traditional desktop.... Apple, Google, Samsung have the online stores where people create millions of Apps, Music, Movies, TV show and books for their Laptops, Tablets and Smartphones. Microsoft reacted too slow to this. Yes they had an online store, but it was too restrictive, expensive and not user friendly. However, they have come a long way. Nevertheless, they are still behind the Apple, Google, Samsung and even new player... Amazon online stores.

Like you said Microsoft was late to the Smart phone market, and I believe they are falling behind fast. They may have a good product, but it maybe too late? Apple, Google and Samsung have saturated the market. So there customers are use to their operating system. Moreover, all of them are releasing new smart phones and Operating Systems ever year. Where is Microsoft? Finally, there is new player.... Amazon and their product is good and very affordable.