Tragic. Now if it was Bud Light it would be a favor to humanity.
True story. I'm at my daughter's with her in-laws, watching football with my grandson and others. An advert for Bud Light comes on and my seven year old grandson asks, to no one in particular, "What's Bud Light?" My wife chimes in, "We don't like Bud Light, do we grandpa Lonesome?" His other grandmothers joins her, looking at me, "We don't like Bud Light, right?" Glad to be of assistance, and being nothing if not amenable, I confirm their judgment thus, "Give me a stout or an ale, maybe a lager or a pilsner, but the dishwater they call Bud Light, no way." (I did say dishwater, really.) My wife gave her co-grandmother the "Don't encourage him" look. My wife was more bemused than angry, for reasons unbeknownst to me.
It was Bitburger - certainly not in the Bub Lite range, but still no great loss.