well if you’re talking about the rainwater—I’d agree. Except that if you wanted to set up a killer business in california, you could bottle rain in Oregon or Washington or Ketchikan Alaska which receives the most rain in the USA. Then sell it into the California bottled water market as bottled rain (from the spruce forests of Oregon/Washington/Alaska)for $5.00 a bottle.
For someone going into Whole Foods in Silicon Valley or San Francisco whose about to buy bottle water. Will they choose bottled water or bottled rain (from the land of sky blue water)?
Drinking water and the associated volumes are not the problem. There is no shortage of bottle water or lack of overpriced bottles in CA. Competition is large in that market.