It is quickly overtaking ‘issues’ from the late 90s.
Short version: I once had to work with a Hillary clone at a telecom for a short time. you could predict with atomic cloc accuracy what she would say based on what was on Friends or another TV show the night before. And ‘issues’ was at minimum in every second sentence. EVERYTHING was an ‘issue’.
I had an issue when I parked my car...
Your issue about the mustard on your shirt...
I wanted to duct tape that witch just ‘cuz’.
The Reach out thing is classic propaganda. It began intended to give the mental image of... ‘See how human and sincere I am? Picture in your mind as I speak how I physically extend my hand to you in friendship, compassion and a willingness to give of myself to help you!”
When the other hand held a knife hidden from view.
Today it is just pavlovian. And annoying as f...ork, used to make you sound hip/with it/one of the in crowd...just as ‘issues was. In short, a word used by frauds.
/rant ;)
Yeah, “issues’ was another buzzword used ad nauseum.
My first memories of hearing “reach out” was in a context like “Republicans need to ‘reach out’ to blacks, Hispanics, womyn,” etc., etc.
That phrase's cousin was “seat at the table” (usually uttered by some imbecile shakedown artist like the “Rev.” Sharpton).