Chocolate & hazelnut might be possibly the most divine flavor combination ever invented...LOL!
I have been buying it for years when the lonesome, dusty jars were idling on the shelf. However, you can pin its new-found popularity on Giada from the Food Network. Her family is Italian and she has used it often in her recipes. They must have noticed an uptick in their sales, because a couple of years ago they started advertising in the US, and voila!
It’s become so popular that JIF recently came out with a version...so I think it’s here to stay.
I have a small bottle of “mocha cappuccino” made by Jif. It has hazelnuts and chocolate flavor. The stuff is awful. This 14.1 oz bottle has been sitting around for a year, while we have gone through a dozen bottles of Jif peanut butter bigger in size in the same time. The “mocha” stuff has sugar as 1st ingredient. That makes it eminently unhealthy. And only 2 grams of protein in a serving of 2 tbsp with 21 grams of sugar. Whereas peanut butter has 3 gm of sugar and 7 gm of protein.
Stick with the peanut butter.
I am just waiting for the food police to take it away from him.