Skip to comments.On Campus, Costly Target of Brazen Thefts: Nutella
Posted on 03/07/2013 11:15:16 PM PST by nickcarraway
This has all the makings of a tempest in a Nutella jar, which may not be as appealing as a Nutella milkshake, Nutella fudge or Nutella-stuffed French toast. Or stolen Nutella, which, apparently, has mouthwatering appeal at Columbia University.
Last month one of Columbias undergraduate dining halls began serving Nutella every day, not just in crepes on weekends. For the uninitiated, Nutella is a creamier-than-peanut-butter, chocolate hazelnut spread from Italy that a college student might eat a whole jar of in a single sitting when the pressure is on.
The problem was that the Columbia students went through jars and jars of Nutella at least 100 pounds a day, according to a freshman member of the Columbia College Student Council who had urged the universitys Dining Services operation to provide it in the first place. Apparently they were not just eating it in the dining hall. They were spiriting it away in soup containers and other receptacles, to be eaten later.
For Dining Services, the unexpected demand was an unexpected expense. And before you could say chocolate-covered Nutella marshmallow cookies, the council member, Peter Bailinson, heard from Vicki Dunn, the executive director of Dining Services. The subject was how much Nutella students were taking back to their dorms, or wherever they were taking it, and how much all that Nutella was costing.
People take silverware, cups and plates, and that adds up over the course of a year to a lot of money, he said. With Nutella, it added up much more quickly. Where Dining might have to spend $50,000 to replace silverware and cups, they were spending thousands of dollars on Nutella in one week.
(Excerpt) Read more at nytimes.com ...
And here I am feeling guilty about using liberal lashings of tobasco at 69c the bottle.
Filberts not hazelnuts, FTW
Nutella eaters remind me of poodle fanciers.
I love the stuff. It is absolutely wonderful on graham crackers.
“Nutella eaters remind me of poodle fanciers.”
I love Nutella and pugs... does that count? :)
The pugs sit still when you are spreading the Nutella on them? How many can you eat at one sitting?
As many as you want unless one gets stuck to the roof of your mouth.
Chocolate & hazelnut might be possibly the most divine flavor combination ever invented...LOL!
I have been buying it for years when the lonesome, dusty jars were idling on the shelf. However, you can pin its new-found popularity on Giada from the Food Network. Her family is Italian and she has used it often in her recipes. They must have noticed an uptick in their sales, because a couple of years ago they started advertising in the US, and voila!
It’s become so popular that JIF recently came out with a version...so I think it’s here to stay.
I tried the stuff and it is OK. For some strange reason I associate nutella with yodeling.
Oh, forgot to add...it probably helps that Giada improved the image of the product by using the Italian pronunciation:
New-TELL-uh (with an Italian accent)...sounds a bit more exotic than the alternative...LOL!
I knew a girl who kept a tiny little bottle of Tabasco in her purse...she sprinkled it on everything she ate.... I was always amazed at it.
I have a small bottle of “mocha cappuccino” made by Jif. It has hazelnuts and chocolate flavor. The stuff is awful. This 14.1 oz bottle has been sitting around for a year, while we have gone through a dozen bottles of Jif peanut butter bigger in size in the same time. The “mocha” stuff has sugar as 1st ingredient. That makes it eminently unhealthy. And only 2 grams of protein in a serving of 2 tbsp with 21 grams of sugar. Whereas peanut butter has 3 gm of sugar and 7 gm of protein.
Stick with the peanut butter.
I think it tastes horrible. I bought a jar and tasted it, thankfully my SILs grandson liked it, I offered it to several people who wouldn’t take it.
You know what’s good is the honey roasted peanut butter, YUM, but I like peanut butter and marshmallow cream too.
I have a granddaughter who won’t touch peanut butter—never would—but who loves Nutella. Go figure.
I could go for that! Honey just has a better taste than sugar. I am a regular customer of Honey flavored Greek yogurt.
No it is Hazelnuts. I have eaten the stuff for years and I just double checked a jar to be sure.
You know why? Nutella has 7 times sugar of peanut butter in the same serving size. Of course kids are going to like it better. So will their dentist haha..
As I’m sure you know, filberts are hazelnuts. Also known as cobnuts FWIW.
I haven’t tried the JIF yet...nor will I, actually...Nutella is fantastic. I don’t eat it for breakfast..I use it as “frosting” on graham crackers or cupcakes.
I WAS going to say that chocolate wasn’t on my breakfast menu except for “milk”...but then I remembered that I have a box of Chocolate Pop-Tarts in the cupboard.
Have you contacted Michelle O. at the White House for a job opportunity? You sound like a perfect candidate for Asst. Hectoring Nanny.
Oh your gonna hate me, or your wasteline will, :-), try Nutella on Vanilla Wafers Oh my....
Love the stuff-I buy it at Costco in a two jar pack and eat it straight with a spoon!
Yep. If they want to know whose stealing the stuff and taking it back to their dorms just look for the kids that are starting to get fatter because that stuff is very fattening but damn is it good...lol
“It’s always been a mystery to me that the Europeans love Nutella,”
It must be good on horse.
Ug, nasty stuff. Looks like you should scrape it off your shoe.
I do like genuine hazelnut flavored coffee with cream and sugar.
But now even the hazelnut syrup is artificially flavored?
Is nothing sacred?
Is everything becoming Unobtainium?
It is nothing but a candy bar in a jar. If you left stacks of hershey bars out for the students to take as they wanted, the same expense would occur.
Me too, but then I don't like hazelnuts. Maybe it would be good on hakarl
“It’s always been a mystery to me that the Europeans love Nutella”
Compared to Marmite or Vegemite, Nutella is Ambrosia!
In Vietnam when we would come out of the bush for a few weeks rest at a firebase, the messhalls had the same problem.
All the peanut butter, jam, hot sauce, etc would disappear from the tables.
Kinda like army ants came through & picked the place clean.
I suspect an advertising agency behind this news release.
Last night (March 7th) it took up valuable time on Fox News’s broadcast (the Grapevine). Also in this New York Times article. Both of these news organizations (and no doubt others) just happened to think that undergraduates pilfering Nutella was major breaking news??
Also sketchy from the article:
“Last month one of Columbias undergraduate dining halls began serving Nutella every day. . . . Where Dining might have to spend $50,000 to replace silverware and cups, they were spending thousands of dollars on Nutella in one week.
So, last month they start serving it (beyond just in weekend crepes), and in four to six weeks they (a) incur thousands of dollars in costs PER WEEK because of their new decision, (b) do nothing about it, and (c) inform major news organizations.
And the fact that I have started to see Nutella commercials on TV this year, after a lifetime of seeing no advertising whatsoever for it, is a mere coincidence, I suppose. (How many Nutella commercials from your childhood can you remember?)
It's about like a dark chocolate frosting, but not nearly as sweet. Good on a cracker.
Diabetes in a jar.
Couldn't handle c-rations without hot sauce. Or powdered eggs.
My wife and daughter tried the JIF version and were definitely “thumbs down” on it.
I think that stuff’s already available over here...under the name “Cosmoline”. :-)
I am just waiting for the food police to take it away from him.
“try Nutella on Vanilla Wafers Oh my....”
Oh... wow. Hadn’t thought of that!
salty pretzels, ginger snaps, fingers, etc.
I am in my 70’s and I walk 20 miles on the golf course every week! I require no ongoing medications, my blood sugar and blood pressure are the same as when I was in my 30’s. And best of all, I can wear the suit I wore in my wedding 35 years ago! So I watch sugar and sodium in everything I buy. If that makes me a hectoring nanny, I will laugh all the way to the bank with it! I have literally no medical expenses! My health insurance company must be ecstatic having me as a customer!
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