Latinos Spending 3 Times as Much as the Average Shopper

NBC San Diego ^ | Tuesday, Nov 20, 2012 | Diana Guevara

[nickcarraway]

They are not only the fastest growing population in the country, but Latinos are also spending 3 times more at the super market than everyone else.

With more than $1 trillion in purchasing power, Latino consumers like Arlette Mendoza are gaining the attention of big name brands.

“I personally like it," said the mother of two. "I think it's good that everyone else is discovering just how good our food is."

Cereal companies, including General Mills are using flavors like Dulce de Leche with the hope of appealing to the growing Latino consumer.

Richie Matthews is President of DIÁLOGO, a national public relations agency that services brands targeting the Hispanic market.

He says with Latinos making up a third of San Diego's population, several companies are using the area as a test market. “The brands are positioning themselves so that they not only incorporate more market share but so they're relevant and I think that's the name of the game for any consumer brand,” said Matthews.

He also says the Latino market is craving nostalgic cultural flavors like lime, chili, and Latin infused coffee just to name a few.

So now when you go to the grocery store you will see more Latino flavors spread out beyond the ethnic food aisle to the mainstream.

[Ted Grant]

More likely that many work off the books and are not encumbered by income tax.

[re_nortex]

...and he could only defend himself by calling you a newbie...

That whole "n00b" thing isn't much different than the protection of tenure afforded to liberal professors at leftist universities. Similar to seniority as favored by collectivist Big Labor, the wielding of the "newbie" pejorative here on Free Republic shows that the argument is lost.

Long before the rise of the internet, I was ridiculed as the "new guy" when I worked at a force-unionism shop in Western Pennsylvania back in the 1980s. I successfully led a campaign to bust the entrenched union through a decertification process. As the vote to break the union neared, the cocky veteran of 25 years with the company uttered this hateful remark (cleansed for this forum): "I was here when you got here sonny and I'll be here when your ******* sorry *** is gone!. I've been with this company since 1958 and I've got ******* seniority!".

Well, we voted for liberty and voted out the union and that foul-mouthed guy, a lazy featherbedding goon, was fired shortly thereafter. So much for his vaunted "tenure" and so much for me, the "n00b" that got him and his type of unionists dismissed.

[matginzac]

Excellent post, sentiment and story...
To put someone down only because they are relatively NEW to the organization is a baseless, losing, irrelevant argument.
Way to go in bustin’ the brotherhood...so un-American to have to join an organization to friggin’ work....Freepin’ awesome.
All the best to my fellow FReepers on this blessed Thanksgiving Day.