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Deli Wins 'Instant Heart Attack' Sandwich Suit; High Cholesterol Ensues
Village Voice ^ | Sat., Jul. 7 2012 | John Surico Sat.

Posted on 07/08/2012 5:08:19 PM PDT by nickcarraway

If you walk into the Second Avenue Deli - a kosher eatery that relocated from the East Village, when it actually was on 2nd Avenue, to Midtown - with $24.95 in your wallet, you'll have just enough moolah to buy a little snack called the 'Instant Heart Attack.' The 804-calorie towering sandwich, made up of sliced pastrami and fried potato latkes, is like the Tim Tebow at Carnegie Deli - a symbol of food excess that tastes delicious all the way to the doctor. Except the one at Second Avenue faced a bit of a legal problem.

Enter The Heart Attack Grill. This properly-named Las Vegas joint opened in 2005 and, to describe it in a nutshell, the website for the restaurant has a banner that says "Fight Anorexia!" and a sign that showcases its Guinness World Record for the Grill's healthy serving known as the Quadruple Bypass Burger. So that's the image it's going for - a cholesterol-laden reputation that it was willing to sue the Second Avenue Deli over.

Unfortunately for the Grill, the suit was brought here to New York, where we take our food very, very seriously. For that reason, a Manhattan judge decided yesterday to let the Second Avenue Deli continue to sell the calories, handing owner Jack Lebewohl a victory over his Vegas rivals.

A trademark infringement case over a sandwich called the 'Instant Heart Attack'... God bless America.

As well as the 'Instant Heart Attack,' the Deli will also be able to sell their new option, the Triple Bypass sandwich, which owner Jack Lebewohl described as including "everything but the kitchen sink." It includes three latkes and is an additional $10, raising the price of your surgery to $34.95.

As the story goes, the judge must have had the time of his or her life making the decision - one that was based on noting the clear differences between the two sandwiches. One of the main ones: Second Avenue Deli is a kosher deli and The Heart Attack Grill is not. In the gastronomic world, that's like black and white.

But, nonetheless, if we are to learn anything from this suit, it's that no one can come between New Yorkers and their food. No one.


TOPICS: Books/Literature; Food; Health/Medicine
KEYWORDS: deli; imos; jewish; latkes
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To: Inyo-Mono

Latkes. Better known as Jew food..... I can say that as I resemble that remark.


21 posted on 07/08/2012 7:20:00 PM PDT by ncfool (OMG 2012)
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To: ncfool

Well. I’m going to look up the recipe online and try and make up some. Sounds good.


22 posted on 07/08/2012 7:28:39 PM PDT by Inyo-Mono (My greatest fear is that when I'm gone my wife will sell my guns for what I told her I paid for them)
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To: nickcarraway
a little snack called the 'Instant Heart Attack.'

I heard....after the recent 'incident' this week....they will be renaming the meal 'The Øbama'

23 posted on 07/08/2012 8:08:18 PM PDT by libertarian27 (Check my profile page for the FReeper Online Cookbook 2011)
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To: Lx

You want the best pizza? Try Italy./

I can tell you have not been to Italy, then again I haven’t been back for thirty years. Thirty years ago the pizza was just bread with a few chunks of tomato and some basil and oregano. We Americans always make everything better and anyone denying that is a commie.


24 posted on 07/08/2012 8:25:59 PM PDT by W. W. SMITH (Maybe the horse (RNC) will learn to sing)
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To: W. W. SMITH
Don't hang out that shingle as a psychic yet. I've been there many times as well as you being wrong about the pizza there.

North or South or even in Sicily, their pizza is made of an incredibly thin crust and covered with red sauce and slices of mozzarella and it always seems to be made in a brick oven. I'd never had such a simple pizza but it's awesome although you can order more stuff on it. Now, when I see a pizza with a 100 toppings, I can't wait to make it back to Italy.

I never understand why people go to a foreign country and want American style food.

Oh yeah, yelling louder doesn't make them understand you any better; you must be the quintessential, 'Ugly American'.

25 posted on 07/08/2012 8:42:58 PM PDT by Lx (Do you like it, do you like it. Scott? I call it Mr. and Mrs. Tennerman chili.)
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To: Lx

Thin crust pizza it must be Imo’s. The square cracker crust pizza from STL.


26 posted on 07/08/2012 9:24:42 PM PDT by ncfool (OMG 2012)
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To: ncfool

I’ve heard of that. My wife was in STL and they kept asking her if she’d had their ‘famous’ pizza so she broke down and tried one.

She said it was a matzo cracker with cheezewhiz on it, nasty.

She still can’t believe that they were bragging over it.


27 posted on 07/08/2012 9:34:45 PM PDT by Lx (Do you like it, do you like it. Scott? I call it Mr. and Mrs. Tennerman chili.)
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To: Inyo-Mono
As per your tag line, I was too lazy to “look it up” so thanks for the reply. We don’t have anything like latkes here out West.

They're delicious! It would be worth white to download a recipe (there are a bunch of them out there), or make friends with a Jewish family, and get invited over for dinner around Chanukah, which is the traditional time of year for them to be eaten.

Mark

28 posted on 07/08/2012 9:41:42 PM PDT by MarkL (Do I really look like a guy with a plan?)
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To: Lx

It’s actually very good. The cheese is provel or provolone. Nothing like cheezewiz. That would be a philly cheese steak.


29 posted on 07/08/2012 9:48:07 PM PDT by ncfool (OMG 2012)
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To: Lx
Imos is an acquired taste. The first time I had it I didn't like it at all... The "provel" (which it seems you can pretty much only find in STL) cheese seems like a cross between smoked provolone and cheddar or even American cheese.

There are only 2 Imo's Pizza shops in KC anymore, though there are a couple of other shops that sell STL style pizza.

Every now and then I HAVE TO get some Imo's Pizza. Just a craving...

Mark

30 posted on 07/08/2012 9:50:22 PM PDT by MarkL (Do I really look like a guy with a plan?)
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To: Lx

What... I needed an LOL after that second sentence?

Both Toraunto (SP) and Venice the pizza was a loaf of bread two to three inches thick with tomato slices/chunks and oregano and basil and just barely enough of them to taste. I was not impressed until I asked for a saucer of olive oil and dipped chunks of the bread in the oil, delicious.


31 posted on 07/09/2012 6:16:11 AM PDT by W. W. SMITH (Maybe the horse (RNC) will learn to sing)
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To: W. W. SMITH

You were kidding?

My mistake, all I saw was someone calling me a communist, which to be honest, I don’t think I’ve ever been called before. My mistake.

I apologize.

I’ve never been to Toraunto (I don’t know if the spelling is correct either but I’ve never heard of it) but I’ve been to Venice a bunch of times and I’ve never had a thick crust pizza, I didn’t know it was an option and like you, if I’m going to get a bunch of bread, I want olive oil and balsamic vinegar.


32 posted on 07/09/2012 6:58:33 AM PDT by Lx (Do you like it, do you like it. Scott? I call it Mr. and Mrs. Tennerman chili.)
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To: nickcarraway
So that's the image it's going for - a cholesterol-laden reputation that it was willing to sue the Second Avenue Deli over.

Uhhh, the typical amount of turkey eaten on Thanksgiving per adult male has WAY more cholesterol than that 807 cal sandwich.
33 posted on 07/09/2012 8:10:05 AM PDT by aruanan
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To: Lx

Toraunto in the arch of the boot. I gave my atlas to my eight year old grandson so was unable to spell it correctly.

When I find a communist I give them both barrels of the shot gun and refer to them as a communist/socialist.

We Americans never leave things alone. Mexican food here is very different from in Mexico and I don’t mean the resort areas. the same with Chinese cooking, french, British, polish and a long list of others. The only cooking we haven’t changed is strict orthodox Jewish cooking. LOL
We haven’t restricted ourselves only to changes in cooking. We will change anything from anywhere looking for difference. Maybe it is because we are not hesitant to create something new.


34 posted on 07/09/2012 11:02:59 PM PDT by W. W. SMITH (Maybe the horse (RNC) will learn to sing)
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To: Lx

I have read that you can now order an American style pizza almost anywhere in Italy. Don’t know the truth of that as I have not been there in over thirty years.

The last time I was in Venice the water was ankle deep around the clock tower.


35 posted on 07/09/2012 11:13:41 PM PDT by W. W. SMITH (Maybe the horse (RNC) will learn to sing)
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To: W. W. SMITH

Never have figured out why when in Chicago everyone wants NY style pizza and in New York everyone wants Chicato style pizza.


36 posted on 07/09/2012 11:20:33 PM PDT by AGreatPer (Any Republican. Just NO Obama.)
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To: W. W. SMITH
The last time I was in Venice the water was ankle deep around the clock tower.

You get the true Venice experience, walking around in sewage. I've been there during that, I think they call it Aqua Alta??. The hotel gave us these custom trashbags to go over our shoes and they had what looked like low lunch tables to walk on. You do not want to fall into that. Even when it's not flooded, you get a sewage smell over some of the small bridges over the canals. Still, I love Venice and they're supposedly fixing the flooding.

37 posted on 07/10/2012 8:48:08 AM PDT by Lx (Do you like it, do you like it. Scott? I call it Mr. and Mrs. Tennerman chili.)
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