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Chinese company names sunglasses line after Helen Keller
San Antonio Express News ^ | 04/23/2012 | Chris Quinn

Posted on 04/23/2012 1:42:08 PM PDT by Responsibility2nd

 

In what’s becoming the norm, another foreign company has blundered to new lows in a branding  campaign that defies logic.

Fashion company, Xiamen Jinzhi Industry Development Co. Ltd., has launched a new line of sunglasses called Helen Keller.

The story reports that the company intended to honor her “philanthropist spirit,” but it just comes across as crass.

And the slogan, “You see the world, the world sees you,” is another gem of marketing genius.


(Excerpt) Read more at blog.mysanantonio.com ...


TOPICS: Business/Economy
KEYWORDS: helenkeller
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1 posted on 04/23/2012 1:42:19 PM PDT by Responsibility2nd
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To: Responsibility2nd

Somebody’s going to get a bullet for that one.


2 posted on 04/23/2012 1:44:18 PM PDT by dfwgator (Don't wake up in a roadside ditch. Get rid of Romney.)
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To: Responsibility2nd

What a tacky little people.


3 posted on 04/23/2012 1:45:52 PM PDT by BigCinBigD
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To: Responsibility2nd

Don’t know why I clicked Excerpt. Read more at...

Cause there ain’t no more to read. I posted the entire article.


4 posted on 04/23/2012 1:47:11 PM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Responsibility2nd

its an asian thing...like this toothpaste that recently got a name change to DARLIE

5 posted on 04/23/2012 1:51:52 PM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Responsibility2nd

Wow! What marketing genius! A brand that screams with authority: “Rook Out! Crappy Chinese sungrass quarity contror wirr brind you!”


6 posted on 04/23/2012 1:52:37 PM PDT by Nervous Tick (Trust in God, but row away from the rocks!)
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To: BigCinBigD
Don't read too much into it. They pick names foreign names for things because it sounds nice and foreign-sounding names carry brand cache in China. "Helen" is a popular English name in China, and chances are whoever chose "Keller" to go with it has no idea who/what she is. I've seen young men here with the Chinese characters for "idiot," "beef" and "ghost" tattooed on their arms and necks. Same concept, really
7 posted on 04/23/2012 1:53:19 PM PDT by PGR88
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To: Responsibility2nd

Actual Chinese Movie Subtitles

1. Same old rules: no eyes, no groin.

2. Gun wounds again?

3. Fatty, you with your thick face have hurt my instep.

4. A normal person wouldn’t steal pituitaries.

5. The bullets inside are very hot. Why do I feel so cold?

6. Take my advice, or I’ll spank you without pants.

7. Who gave you the nerve to get killed here?

8. I’ll fire aimlessly if you don’t come out!

9. You always use violence. I should’ve ordered glutinous rice chicken.

10.Beat him out of recognizable shape!

11. I got knife scars more than the number of your leg’s hair!

12. Beware! Your bones are going to be disconnected.

13. How can you use my intestines as a gift?


8 posted on 04/23/2012 1:55:57 PM PDT by tumblindice (Our new, happy lives.)
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To: Vaquero
its an asian thing...like this toothpaste

...and this Taiwanese hip-hop clothing store

9 posted on 04/23/2012 1:57:01 PM PDT by Nervous Tick (Trust in God, but row away from the rocks!)
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To: Nervous Tick

LMAO!! You ever see that website Engrish.com?

http://www.engrish.com/


10 posted on 04/23/2012 1:59:53 PM PDT by GrandJediMasterYoda (From the dough tree we get donuts.)
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To: Responsibility2nd

http://www.youtube.com/watch?v=ZJtEzAW9WSw&feature=results_video&playnext=1&list=PL390B9655374FFC6A

Best Helen Keller actress, ever.


11 posted on 04/23/2012 2:02:34 PM PDT by Snickering Hound
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To: Responsibility2nd

How do you punish Helen Keller?
By rearranging the living-room furniture.

What did Helen Keller do when she fell down the well?
She screamed her hands off.

Why was Helen Keller’s leg yellow?
Her dog was blind too.

What did Helen Keller’s parents do to punish her for swearing?
Washed her hands with soap.

How did Helen Keller burn her hands?
She was trying to read a waffle iron


12 posted on 04/23/2012 2:08:17 PM PDT by dfwgator (Don't wake up in a roadside ditch. Get rid of Romney.)
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To: Responsibility2nd

13 posted on 04/23/2012 2:11:16 PM PDT by capydick (''Life's tough.......it's even tougher if you're stupid.'')
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To: Responsibility2nd

I have heard that “branding” is a major goal of Chinese companies because they see how Western companies use this to make a lot more money. But perhaps they haven’t quite figured it out yet.


14 posted on 04/23/2012 2:11:44 PM PDT by wideminded
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To: dfwgator

How did Helen Keller burn her ear off?
Answering the iron!

How did she burn the other one off?
They called back


15 posted on 04/23/2012 2:13:54 PM PDT by Girlene
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To: Responsibility2nd

Those glasses must have some seriously dark tint.


16 posted on 04/23/2012 2:46:56 PM PDT by freedomfiter2 (Brutal acts of commission and yawning acts of omission both strengthen the hand of the devil.)
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To: GrandJediMasterYoda

I would but then I’d be in stitches for the next 4 hours!


17 posted on 04/23/2012 2:50:25 PM PDT by RitchieAprile
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To: Responsibility2nd

Helen Keller Sings The Blues!
http://www.youtube.com/watch?v=yVfqoCvUODY


18 posted on 04/23/2012 3:54:02 PM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: freedomfiter2

Hellen Keller-grade limo tint! Blocks 100% of of the UV-A, UV-B, UV-C rays and photons or your money back!


19 posted on 04/23/2012 3:59:27 PM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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