It all started with this hack over at NRO. Kevin Williamson
http://corner.nationalreview.com/post/?q=ZGRmYTI0ZWVhZTA0Y2YyMGE4NGIxZGUyZDhmZThhZDE=
"A Chairman Palin would help set the right tone for the Republican party without having to get herself entangled in the minutiae of policy-development, which has not been her forte. Sure, she'd be polarizing, but so is Barack Obama, and these are polarized times. And it's one thing to have a polarizing party chairman, another to have a polarizing candidate."