Once upon a time New York city local beers made some of the best beer commercials ever,
Schaefer, Rheingold, Piels, Ballantine had tunes people can sing today. The Piels commercials with Bert and Harry even had their exact times listed in TV Guide.
"Schaefer is the one beer to have when you're having more than one . . ."
In Cleveland, we had Carling's - "Hey, Mabel, Black Label!!"