The people of the Clinton Machine are probably behind attempts to push Chelsea to the forefront. They need a purpose — as in ‘keeping their jobs’ — in the Machine. They basically concede that Hillary is past her prime and will not be a contender in the future, so they are trying to use Chelsea as the presumptive replacement.
The Clinton’s were smart to hire journalists as “experts”. They design the optics and the Spin for the narratives. They leak all of it as “news”. Media outlets become a Clinton PR firm, just printing articles written by Clinton employees.
It came undone when they lost the optics to social media. That’s why the Democrats are pushing the “Hate Speech isn’t Free Speech” narrative.