It’s a bizarre “hipster” thing to try to talk up Detroit as this “cool and hip” DIY town, where you can be gritty and “big city sophisticated” at the same time.
They desperately want to portray it like parts of NYC were in the 90s, as a place where you can live in a cool old factory for cheap and make “art” or something.
Seriously one of the most absurd things I’ve ever seen.
They can come on out to Oakland and live in a cool old warehouse, at least until it burns to the ground anyway.