See the word, "sustainability"? That's the code word for regulate. Anytime you see that word mentioned with an organization pushing it you can assume the following to be true: 1. The organization is backed by Marxist ideaologists (and most likely rich white billionaires) 2. An idea today; forced government regulation tomorrow. 3. Any solutions or research they provide is most likely bogus; the results are what they say they are. They are manufactured to back their assertions. 4. There are already investors lined up to invest in the technology so that they can sucker others into the pool and take their money. 5. Someone has a brother in law or business partner who will provide the services or manufacture the product and give kickbacks to the high tier players and keep a share themselves. All will end up wealthy except the "suckers". 6. The technology is not tried, true, or tested and doesn't work as advertised. It won't even work as well as the standard method at all. 7. The product or service has nothing to do with sustainability. It never was.
Oh but it FEELS so good though. I saw some "sustainable" coffee the other day. I guess all the other coffee growers mow all their plants down and go out of business after each harvest? Naturally, I bought the unsustainable coffee. I figure those farmers need all the help they can get since they will now have to move to a new farm or something equally terrible.