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Everybody who is not politically neutral or a complete moron roughly falls in the following 5 categories regarding Trump:

Supporters think Trump: 1) will save the nation, 2) will destroy the status-quo

Opponents think Trump: 3) will destroy the party, 4) is not a conservative, 5) is too unstable to lead

Camps #1 and #2 are already in his bag. Also, camp #5 is never going to vote for him. So, he has to work with two camps, #3 and #4, to minimize their impact.

Those who fear that Trump will destroy the party (#3) need to be made aware that the party is either going to be fine with Trump — even made “better”. Those who think #4 that Trump is not conservative need to be made aware that he is far more conservative than progressive Hellary.