Uses same portrait/avatar even. Use of capital "I" in place of a lower case "L" is an easily overlooked substitution. You could start a new one, O'ReiIly Factor (move the substituted "I").
-- Why go to all the bother? --
Cheap thrills. On par with the press and the politicians, passing half truth and falsehood onto a gullible public.
I once had a run-in with what looked to be a homeless guy, wearing a cap with CIA on it. Turns out he was actually a guy that did part-time security, and when I ignored his numerous inquiries (parked in my hotel parking lot talking on the phone) he called the cops on me. He even flashed a business card that had CIA on it. (I still ignored him).
I explained it to the cops and asked - “So how does this guy get off wearing a CIA cap!?”
They laughed. “Oh. It’s his initials. Charles L. Anderson!”