I see your point BUT I'd like it to be done in something other than the eternal put-down. I am of an age to remember some GREAT MadAve writing where the WM got zingers but not as a constant target; Polaroid with Garner/Hartley and Taster's Choice!
Of course the scary part of this is that the Ads that we see are the WINNING Ads of a selection!
That’s how you bring low the elevated. And of course there will always be some writers with the skill to do it well, and the majority that don’t.