Like Rush and myself (except I don't have "a lot of money). I've been involved with computers since I was a maintenance man on the NORAD SAGE system back in the early 70's. I had been a PC guy my entire life, then one day I bought the wife (who definitely isn't computer savvy) an iMac. Since it was in the house, I started playing around with it and was soon hooked. Eventually I bought my own 27" iMac and have never looked back.
I am not saying that there are not huge numbers of people who are computer savvy who prefer Apple products. Huge numbers of people who are into photo, music and video editing also choose Apple products. But I stand by my statement that people who have a lot of money who are not computer savvy almost always go for Apple products. It is not an insult... people with a lot of money and little computer savvy are one of Apple's target demographics.