[caligatrux]

I was in Japan some years ago, and discovered to my amazement that Budweiser is considered a “premium beer” there.

I've heard that although Foster's is marketed here as a great Australian beer, its pretty much Australia's version of PBR over there.

[MplsSteve]

“I’ve heard that although Foster’s is marketed here as a great Australian beer, its pretty much Australia’s version of PBR over there.”

I’ve heard the same thing about Corona. Down in Mexico, it’s considered a substandard beer but they marketed it well up here and sales took off.

[xp38]

Years ago while visiting LA there was an ad campaign for Fosters with lots of Australian images and the word imported all over them. On close examination of a Fosters can it says brewed in Canada. Yeah it’s imported but not from the country the advertising implied.