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McDonald's Is Quietly Copying Chipotle's Strategy ("Customization")
Trove ^ | September 6, 2014 | Ashley Lutz, Business Insider

Posted on 09/12/2014 12:06:29 PM PDT by 2ndDivisionVet

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To: 2ndDivisionVet
You can already customize anything at McD's. A girl I dated out in New Mexico worked for McD's and was twelling me about this sandwich the kids would order by its "street name" (which I forget)... it was like a double cheese burger with a chicken pattie in between the 2.

I routinely make my own McD's "Surf-and-Turfs" ala White Castle. A Filet O' Fish sammich w/ cheese and no sauce and a McDouble w/ just cheese. Toss the bun from the McDouble and use the Fish Bun. Yum.

41 posted on 09/12/2014 1:25:08 PM PDT by Rodamala
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To: Delta Dawn

Yeah, I think they’ve been pretty common over the years at such fast casual restaurants.


42 posted on 09/12/2014 1:25:27 PM PDT by 9YearLurker
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To: 2ndDivisionVet

I think they’re missing the point. When McDonald’s first sold the Big Mac, it was as wide as a Whataburger and twice as tall. It was a very big sandwich.

Today, it is approaching the size of a slider.

But it makes you wonder. If they made a Big Mac the size it used to be, and sold it for $5 or even $7, they would likely get a lot of takers.


43 posted on 09/12/2014 1:30:07 PM PDT by yefragetuwrabrumuy ("Don't compare me to the almighty, compare me to the alternative." -Obama, 09-24-11)
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To: Trapped Behind Enemy Lines
Chipolte severs healthy food. Around here, so does Panera. The lines do not fit inside their doors at lunch time.

Many people are way ahead of most food providers about food. McDonald's still thinks peeled French fries, corn syrup, and disgusting white bread are food.

44 posted on 09/12/2014 1:33:24 PM PDT by grania
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To: grania

I only eat peeled french fries, white bread is okay with me and I have no problem with corn syrup.


45 posted on 09/12/2014 1:40:58 PM PDT by beandog (All Aboard the Choo Choo Train to Crazy Town)
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To: Buckeye McFrog

“You think their service is slow now, wait until the low-info crowd is standing there trying to figure out how to use the terminals, and selecting from a myriad of condiments.”

That’s the nice thing, order kiosks are cheap, they’ll just add more. They’ll also add smart phone ordering, etc.

We have a sandwich shop in our area that uses kiosks for all orders, Wawa. You zap in your order, collect your chips and drinks, pay for everything, and pick up your sandwich. Virtually no waiting.


46 posted on 09/12/2014 1:47:41 PM PDT by Born to Conserve
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To: 2ndDivisionVet

Minimum wage for robots, demand it now.


47 posted on 09/12/2014 2:10:08 PM PDT by OldNewYork
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To: aomagrat
shootfire;

when I do go I'm still waiting behind tools who wait to decide what they or their kids want until they get right up to the counter.

48 posted on 09/12/2014 2:17:58 PM PDT by onona (Why do I read those headlines ?)
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To: onona

LOL! It’s like the people who don’t seem to remember that they have to pay until they get to the register...and then they painstakingly search for their cash or card, get it rejected because they put it in upside down, etc. You always wonder how they get through life.


49 posted on 09/12/2014 4:33:26 PM PDT by livius
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To: 2ndDivisionVet

I get “customized” orders at El Pollo Loco, for lower cost, with better ingredients than nearby Del Taco.


50 posted on 09/12/2014 4:41:38 PM PDT by truth_seeker
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To: Buckeye McFrog

That’s been around for years. Where have your been?


51 posted on 09/12/2014 6:10:09 PM PDT by Henry Hnyellar
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To: 2ndDivisionVet

How is Chicraple and more customizable than Subway?


52 posted on 09/12/2014 6:11:59 PM PDT by Henry Hnyellar
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To: RegulatorCountry

Haven’t eaten at a MickeyD’s in years.
Ever since they put something in their stuff that gives myself and other senior friends bad stomach aches.


53 posted on 09/12/2014 6:26:17 PM PDT by bog trotter
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To: aomagrat

The thing about McDonalds is that they’ve got the formula down to a science on those burgers. They’ve got the ratio of pickle to ketchup to onion exactly right. It’s sort of like buying a Snicker bar. They’ve been making that same bar for half a century and you know what you’re getting.


54 posted on 09/12/2014 6:38:47 PM PDT by Yardstick
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To: yefragetuwrabrumuy

Don’t know about this. I worked at McD on and off in high school and college. I first started working there just a few months after the Big Mac came out in 1968. It used the same size patties as the regular hamburger and the buns were the same diameter as the regular hamburger, just taller and 3 part.

I was later working for them in college when the 1/4 pounder came out in 1972. In fact our store was one of the test locations for it before it went nationwide.

Maybe you’re thinking of another chain?


55 posted on 09/13/2014 3:25:30 AM PDT by chaosagent (Remember, no matter how you slice it, forbidden fruit still tastes the sweetest!)
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