It definitely says "VOLVO." This picture of a 1973 Volvo (different model, of course) clearly shows the font used by Volvo back then, and it is identical to the one used in that car:
89 posted on 08/20/2014 6:29:52 AM PDT by AuH2ORepublican
(If a politician won't protect innocent babies, what makes you think that he'll defend your rights?)