What happened is that the idea that you had to earn values became offensive, and the idea that people are entitled to values gained strength (pushed, no doubt, by those who had no hope of earning any). Raise a few generations who believe such tripe and the current trend is what you end up with.
The “feminist movement” had a lot to do with it. Men were shown in commercials and on TV programs to be wimpy; wishy-washy; unable to make good decisions. It was the feminization of males. Fortunately, some survived.
Then, they used the brute; over-bearing; brawling; lying, etc. type of males and made the implication that all men were like these. Absurd ..!!
TODAY, I see commercial after commercial about little girls acting smarter than their fathers; showing the fathers didn’t have the sense God gave a goose. While this might occasionally be true, I don’t like the seeds these types of commercials are planting in the minds of our young ladies.
If you want to stop it .. just start a letter writing campaign to some of these advertisers; and be sure you keep track of the program you were watching when you saw the commercial.