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<title>McDonald&#x26;#x2019;s tracks customer with 515-page &#x26;#x2018;Minority Report&#x26;#x2019;-style dossier to gauge spending habits</title>
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<description>McDonald&#x26;#x2019;s compiled a 515-page dossier on one of its loyalty-program customers &#x26;#x2014; using years of fast-food purchases to predict how often he would return, how much he would spend and even what he was likely to order. Reece Rogers, a journalist for Cond&#x26;#xE9; Nast-owned Wired magazine, discovered the extensive digital profile after requesting the personal data McDonald&#x26;#x2019;s had stored about him. The file revealed a &#x26;#x201C;Minority Report&#x26;#x201D;-style trove of predictions about his future behavior, including that he would visit McDonald&#x26;#x2019;s 2.16 times over the next six weeks and spend an average of $13.49 per order. The fast-food giant calculated Rogers...</description>
<author>NY Post</author>
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<pubDate>Thu, 13 Aug 2026 21:10:32 GMT</pubDate>
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