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  • Six Reasons Apple Closed 2015 With a Whimper

    01/01/2016 3:37:02 PM PST · by Swordmaker · 86 replies
    Fortune ^ | January 1, 2016 | by Philip Elmer-DeWitt
    Judging by the fundamentals--things like revenue, earnings, assets, cash flow, profit margins, and growth--Apple had a very good year.However shares in the world’s most valuable company finished 2015 down 4% from the beginning of the year and off nearly 22% from their 52-week high.Why the disconnect?In my comment stream yesterday, a longtime reader who calls himself Merckel spoke for many frustrated shareholders when he boiled it down to six reasons: Heavy option activity. Institutions are content with making bank off of selling lotto tickets (options) to weekly gamblers. Approximately 90% of all Apple AAPL options expired worthless in 2015....