Israel is trying to reinvent itself. Two weeks ago, Foreign Minister Tzipi Livni hosted a conference where she launched a new multi-million dollar project to “rebrand” Israel. As Livni put it, since coming into office, she has been struck by the disparity between the vibrant, liberal, free Israel she knows and Israel’s image abroad. According to research conducted by a number of public relations firms, Israel’s international image is one of a war-torn society riddled with religious fanatics and intolerance. At the same time, most people view Israel as either a democracy or as a country moving toward democracy. As...