ROANOKE -- For telephone company CEO Norm Mason, a vegan and lifelong animal lover, there was never any doubt what he'd offer at his company cafeteria. Soy steaks and soy sloppy joes, veggie burgers, nachos and other meatless, eggless, butter-free delicacies are cooked daily using heavy bags of texturized vegetable protein. If that doesn't sound so great, consider this: It's all free. Mason says he created the "Vegeteria" out of concern for the well-being of his 200 employees of Cat Communications International. So he's giving them all the fresh vegetables, meat substitutes, cakes and drinks they could ever want. "This...