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Younger consumers’ drinking habits have been the focus of much attention over the past few years. Statistics have painted a broad picture of an alcohol industry in crisis, driven in part by a declining interest in liquor among the Gen Z cohort. Though the numbers don’t always add up (do they ever?), the prevailing hypothesis is that the 18 to 34 crowd is trading alcohol for cannabis, screen time and a bevvy of wellness-oriented goals.On a recent episode of “Armchair Expert with Dax Shepard,” economist Alvin E. Roth chimed in with some insight. A Nobel Prize-winner, Stanford professor and author...

...Exhaustion helps explain why ideas once treated as radioactive — socialism, in particular — are now discussed less as utopian fantasies and more as possible exits from a stalled national project. For younger Americans, the appeal is less ideological romance than hunger... They face unaffordable rents, unstable work, medical debt and student loans that metastasize faster than they can be paid down... When people can’t eat, can’t save and can’t think clearly, the abstractions of “free markets” lose their magic. Systems are judged not by theory but by outcomes. Right now, the outcomes for average Americans are brutal. This is...

“It’s a coming attraction of what is coming next,” Kirk told Tucker Carlson. “Zohran Mamdani the…Muslim communist that is running for mayor in New York City…most people are missing the point of really what this is. This is another distress signal by young people to say, ‘Hey, if you’re not going to fix our life, economically, we’re going to get very radical politically.” … “Let’s take a step back. President Trump won the youth vote in many states across the country,” Kirk stated. “12, 13 years ago when I started Turning Point, if you would have told me that a...

545 Comments The anti-Immigration and Customs Enforcement protests in Bushwick on Saturday night included a tight-knit group of young semi-pro protesters, familiar from previous clashes with cops. This network of Gen Z agitators — largely young, upwardly mobile transplants to New York City — seem intent on picking a fight with authority first and cause second, moving seamlessly from climate activism to anti-Israel protest and now anti-ICE and immigration enforcement. They organize through decentralized non-public networks, such as Discord and encrypted messaging apps, which you have to be a vetted member to join, according to sources, which is how they...

Ever since the Never Trumpers left the Republican Party and rushed into the arms, politically and financially, of the Democrats, it's been pretty clear that all the "conserving conservatism" talk was a smokescreen. They wanted to run the Republican Party, and when they were rebuffed, they exited to grift off the Democrats. I wrote about Jeb!'s former communications director now embracing Hasan Piker and Nick Fuentes because he wants to preserve "democracy" against Donald Trump, and we all know that David French, who ran into the arms of The New York Times, argued that the best way to fight abortions...

I hear a lot from young people about their hopes, their dreams, and their fears. You see, young people are idealists. They respond to vision. For the past four years, they’ve seen the vision of the Biden-Harris regime. That vision is you’ll own nothing and be happy. The Democrats say instead of owning a home, you’ll rent a 400 square foot studio apartment. Instead of owning a car, you’ll rent a scooter using some app. Their vision is this, limit your dreams, give up, aim lower, be content with less. If you’re a twenty-something in America, life has been really...

Existential crises tend to arrive when the gap between how life feels and how we thought it would feel becomes too wide to ignore.For a growing number of Americans, 2026 hasn’t just been hard. It’s been disorienting. A Talker Research survey of 2,000 U.S. adults found that one in three people (32%) say they’re currently experiencing an existential crisis, with younger adults far more likely to feel that way than older generations. Nearly four in ten (37%) say their entire lives feel out of their control... A separate survey of 5,000 Americans, conducted by Talker Research for Current in December...

At a time when secularization has long been treated as an irreversible trend in Western Europe, new data indicate that a significant segment of Spanish youth may be rediscovering religious identity... Preliminary findings from the forthcoming “Spanish Youth Report 2026,” produced by the SM Foundation and based on data collected in 2025, suggest that 45 percent of young people in Spain identify as Catholic. The figure marks a notable increase from 31.6 percent in 2020... Several dynamics appear to be at work. One is demographic: religious families... tend to have higher birth rates and transmit faith more consistently. Immigration also...

The president of Turning Point USA’s University of Georgia chapter says the organization has strayed from the mission it had under the leadership of Charlie Kirk. Caroline Mattox wrote on Instagram that she could not in good conscience stay with an organization that has “strayed so far from its original purpose and principles.” Mattox is not the first TPUSA chapter president to express dissatisfaction with the organization’s current direction. The University of Arkansas chapter cut ties with TPUSA last month. Former President Dino Fantegrossi also expressed the sentiment that TPUSA had strayed from its original mission.

More Americans are choosing to walk away from difficult relationships instead of working through them, a new survey has revealed. Nearly two in five Americans — 38% — say they have gone "no contact" with a friend or family member in the past year, according to a survey of 2,000 adults conducted in March by Talker Research for the therapy platform Talkspace... Younger Americans were far more likely than older generations to report cutting someone off. The survey found that 60% of Gen Z respondents had gone "no contact," compared to 50% of millennials, 38% of Gen X and 20%...

A curious GenZ BRIT talks about why GenX is missing from all of the talk...

“For Americans who came of age before the Iranian revolution, the defining event regarding Iran was the hostage crisis of 1979-1981, in which 52 of their countrymen were held prisoner for over a year at the captured U.S. Embassy in Tehran...” “That crisis dominated news in the United States for an extended period. It even spawned a nightly television program (which became ABC Nightline)..." American children who came of age in as late as the 1970s and early 80s will likely recall the Iran of their childhood as an infamous adversary, much in the same vein as the Soviet Union,...

Here come the morality police: About 1-in-3 people under the age of 30 say being extremely wealthy is “morally wrong.” Just 19% say it’s acceptable, and another near-50% don’t think it’s an issue one way or another. That data comes from the latest Pew Research Center poll on morality. Compare Gen-Z to Boomers, and data becomes even more stark. Only 10% of those over 65 say it’s morally wrong to be extremely wealthy. But that checks out. Those over 65 have enjoyed one of the greatest growth engines in human history, post World War II America. Cheap education, cheap homes...

After complaining for years that Gen Z grads are difficult to work with, bosses are no longer all talk, no action: Now they’re rapidly firing young workers who aren’t up to scratch just months after hiring them. The numbers are stark. According to a survey, six in 10 employers admitted they had already sacked the Gen Z workers they had hired fresh out of college. Intelligent.com, a platform dedicated to helping young professionals navigate the future of work, surveyed nearly 1,000 U.S. business leaders. It found that the class of 2024’s shortcomings are shaping how bosses hire next—and it’s not...

to add more frustration to Gen Z’s plate, there’s the growing realization that for most jobs, a college degree isn’t even useful. They spend thousands of dollars, time, and resources at a university only to enter the workforce completely unprepared. Or the tasks are so mundane that basically any high school grad off the street could handle them with zero problem.

Experts from Tempcover surveyed youngsters about the common motoring tasks they find the most daunting. Changing a flat tyre was the biggest fear, while parallel parking, hill starts, and merging onto a motorway were also found to terrify hundreds of young drivers. The findings will come as no surprise to many Gen Z, who regularly post about their driving phobias on TikTok. Gen Z's biggest driving fears Changing a flat tyre (36%) Jump-starting the car when the battery is dead (36%) Parallel parking (24%) Checking the tyre pressure at a garage and topping them up with air (22%) Hill starts...

The decline of religion remains a fundamental reality in most Western countries, particularly in Europe, where over 50% of those under age 40 do not identify with any faith. Even in more religious America, some estimate that as many as 100,000 churches will close in the near future. Meanwhile, the ranks of “Nones,” those outside religious communities, have grown so large that their numbers rival those of Catholics and evangelical Protestants.Yet, as we document in a new report for the Chapman Center for Demographics and Policy, there are signs that religion is enjoying more than a nascent revival. Data emerging...

Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday. Though the league's championship game has often been associated with older men, major companies are using the game to reach out to both Gen Z and female viewers with their latest advertisements. "[I]f we had made something that didn’t speak to Gen Z or didn’t appeal to women, I think we would have been missing the mark," Laura Jones, chief marketing officer of Instacart, told Variety on Wednesday. Super Bowl ratings reached record levels in 2025 with approximately 127.7 million people...

For many years now we have all been agonising over the fertility crisis. Why aren’t the kids having kids? It’s become a sort of parlour game, the swapping of the various theories. Is it the cost of living? Micro-plastics? Eco-anxiety? Tight underwear, I heard the other day, and snorted with scorn even as I tipped my son’s stretch-cotton pants into the bin. But now another, rather more fundamental explanation for the baby shortage has emerged. It’s not just that younger generations aren’t having babies – it turns out they aren’t really having sex at all. The Atlantic was first to...

Managers across industries are terminating Generation Z employees at a pace that is starting to reshape early career norms. Instead of the traditional multi‑year ramp, many Gen Z hires are being cut within months, as supervisors point to recurring behavior patterns and a widening gap between expectations on both sides. The trend is forcing companies, and young workers, to confront what is really driving these rapid exits and how much of the problem lies with individual conduct versus outdated systems. At the center of the tension is a perception that Gen Z brings fresh energy but also a different relationship...