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44%  
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  • Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

    08/21/2025 3:31:48 PM PDT · by Diana in Wisconsin · 165 replies
    CBS News ^ | August 21, 2025 | Moneywatch Staff
    Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name. Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, shedding $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization. Wall Street's reaction to the logo redesign comes as Cracker Barrel...