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<title>FTC Takes Action to Restore Competition in the Digital Advertising Ecosystem </title>
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<description>The Federal Trade Commission, along with a coalition of states, took decisive action today to stop collusion between the nation&#x26;#x2019;s largest advertising agencies that distorted America&#x26;#x2019;s modern public square. Starting in 2018, major U.S. advertising agencies WPP, Publicis and Dentsu&#x26;#x2014;who buy digital ad inventory on behalf of advertisers&#x26;#x2014;unlawfully colluded to impose common &#x26;#x201C;brand safety&#x26;#x201D; standards across the digital advertising industry, according to the FTC&#x26;#x2019;s complaint. The ad agencies, together with their primary competitors Omnicom and IPG, operated through trade associations to establish a common &#x26;#x201C;Brand Safety Floor&#x26;#x201D; to target &#x26;#x201C;misinformation.&#x26;#x201D; The complaint alleges firms like NewsGuard and the Global Disinformation...</description>
<author>Federal Trade Commission</author>
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<pubDate>Fri, 17 Apr 2026 19:29:37 GMT</pubDate>
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