I went the very first year it opened, I was like 9 or so. Have been going ever since. As time went on, I kept thinking they were going to price themselves out of the market. I read an article that said Disney finds there are enough people, many from out of the country, who are willing to pay the exorbitant prices, that Disney was comfortable raising the prices because people kept buying them. My issue is that at $8000 to $10000, that opens up a lot of other possibilities to compete with an amusement park.