Fair enough. I know you are correct that the "brights" stuff is a nothing but a 'packaging" ploy that will only appeal to the egotist cult among the athiest side.
But to me, atheism is itself a belief that requires no less a leap of faith than believing in God. It's what we believe, not what we can prove. You look at the "evidence" and say the case is not proven so it must not be true. I look at the same evidence and say that the more we learn, the more intricate the next puzzel is and there must be some higher power to have created all of this elegent complexity.