Oh just admit it, the title is hokey and manipulative, and too Madison Avenue. Maybe it is or maybe it is not, but I can understand why their name could be annoying to the Jews who want to resist the assimilation. My disagreement with them is that I do not agree with Protestant theology. Also I find their stress on Jewish ethnicity a little confusing but if they find it important, who am I to judge?
Definitely, they
are closer to the Protestants for lots of reasons, especially the radical Protestants that stem from the Anabaptists and Baptists. Most of the evangelical protestants reject the traditional christian "replacement theology." (In a nutshell---The Jews were God's chosen people until they screwed up, then God rejected them and the "Church" became God's chosen people ). In the radical view, Israel and the Jews
continue to be the chosen people, i.e. chosen to be a special instrument of God's self-revelation and blessing in the world. Since most of the historic anti-Semitism in christianity grows out of this vying for the "chosen people" mantle, Jews smitten with Jesus would probably tend to gravitate in the direction of those who see the presence of Jews as a blessing rather than those who have often seen their presence as a reproach.
Also, there is a definite distaste for use of images in protestant worship, which Jews would relate to more, a greater emphasis on the Hebrew scriptures, a rejection of most non-jewish "tradition" and a fascination with the (Jewish) world of the 1st century.