Perhaps you forgot recent elections when liberal, pro abortion Republicans -- Tom Campbell, Matt Fong and John Seymour -- got creamed by Democrats in statewide elections. This idea that it's social conservatism that has led to GOP defeats doesn't explain the defeats of socially liberal Republicans.
Actually, most social issues are being determined by the Fed'l courts these days. That's wrong, but that's another subject. The only thing that matters to a state is the gov's fiscal policy.
And that comes from the candidate, not quotes from unauthorized "spokespersons" or movie scripts.