Creating target markets based on racial and sexual features that separate some group of people from the rest of society, corporate America reinforces the trend toward division and emphasis of differences. Is a man or woman's gayness that person's primary characteristic? Is it the thing that will determine what car they buy? This is another manifestation of the mindset that has produced multiculturalism and the fragmentation of our culture into various subcultures. We now have different music, t.v. shows and products marketed toward us based on our ethnicity and/or sexual orientation. Few aspects of culture are universally shared anymore. Because of Madison Avenue, we have less and less in common with those outside our "target market".
Folks often buy cars for their image, among other considerations. If Jaguar and/or Ford cultivates a homosexual image, will that help or hinder sales to normal people?
And how will declining profits on the altar of homosexual political correctness affect shareholders? Own any Disney stock?
