"Women should pay for dates, and go out of the way to make their beau feel special and valued, and buy him nice gifts, and expect nothing into return."
...was a reversal of the standard case, which tends to be:
Men should pay for dates, and go out of the way to make their date feel special and valued, and buy her nice gifts, and expect nothing into return.
The obvious unfairness of the reversal was intended to illustrate the often obscured unfairness of the standard case.
A point being made.
Personally, I belive all dates should be dutch.
You want fairness... stick with sports. Oops, it's not fair that some people are born athletes and others are not.... The fantasy world of "Fair" is for children and "fair"y tales.