SKIPPING COMMERCIALS IS STEALING ACCORDING TO TURNER CEO

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[apochromat]

Always be thinking of new ways to automatically skip commercials. Once you file for a patent, it's sure to be bought up.

[MarkWar]

>However if 50% less eyeballs are looking at each ad, then the ad companies will only pony up half the money.

Companies advertise for many reasons. A person could equally argue the opposite of what you said and still make sense. If 50% fewer people are watching TV, then companies will pay MORE for their ads because the individual VIEWER will be MORE RARE and more desperately courted...

There is a lot of mythology surrounding advertising. I suspect the bottom line is that Fortune 100 corporations need to 1) transfer billions of dollars among themselves and "advertising" gives them a handy excuse; and 2) empower various media fringe companies and hangers-on and "advertising" gives them a handy excuse. But I'm a tin foil kind of guy to begin with...

Mark W.