The very fact that it is "Texas" is sufficient to warrant the "time, effort, and hazard" of travelling across the world.
If the Romans didn't realize this, then they were fools, and it's no wonder their empire collapsed.
I believe they came to watch the girls on South Padre Island, or perhaps the BBQ, or a really good steak. You just can't get good BBQ in Italy.
Oh maybe it was Tex-Mex!