Sounds like they gave him a free computer, right?
Wrong! Mr. Weigand refused the 'bribe'.
"Dell as a company remains neutral on handgun rights and handgun control."
What other Constitutional rights do you suppose Dell is "neutral" on? How about freedom of speech and of religion? How about the 4th Amendment? Slavery: do you suppose they're 'neutral' on slavery?
Their apology is merely their expression of sorrow that they got caught at this hyprocritical attempt to discriminate against gun owners.
Dell may have the misfortune to have angered gun-owners at just the wrong time. Perhaps it is not too early in the Second American Civil War to insist that Dell explicitly state their support for the Second Amendment. Eventually, that will be the price for citizenship in the new Union. You know... the one which uses the old Constitution.
When any company screws up, either by process or by manufacturing, it's standard practice to give a "make-good" as they say in the publishing industry. They come in the form of, for example, coupons for several free boxes of cereal because you found spun plastic in your mini-wheats (left over from the manufacturing process -- happened to me), or a discount on a product where the purchase was screwed up.
That they actually offered an entire free notebook shows they know the seriousness of their mistake and admit it.
Aside from that, the aforementioned "If you're not for us, you're against us" Jesse Jackson blackmail attitude here is starting to disappoint me.