[dheretic]

Why pray tell is an eBook going for $12? An eBook is nothing more than an encrypted binary sequence. It costs almost nothing to distribute. He could make a sizeable profit if he charged only $5 (and I as a student would buy an eBook to read now, and a dead tree copy for later reading if he'd charge like that).

[Jeff Head]

It's called a supply chain. When you are using publishers and distributors, even though it is on the net, they want a piece of the pie. I then set my own web site price accordingly, not wanting to undercut the people selling it to a broader market.

MSReader and Adobe Reader Ebooks are in fact "binary sequences" ... any electronic file is that. That does not speak to the realities of the supply chain, or the costs to get it in there.

If it was just sold through my own web site, the price would be less. To begin with it was. But, when Amazon, WHSmith, PocketPCPress, Barnes & Nobles and others began picking it up and adding their costs, and the costs of the distribution ... the price adjusted upwards. I hope the volume goes up to a point to warrant the price coming back down. Time will tell.

Hope this helps answer yyour question.