The title of your thread makes this appear to be a business story. Instead, it's a moron's story.
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*The answer may be here:
Incompetents don't know they are incompetent
http://www.ananova.com/news/story/sm_400895.html
Ananova
A psychologist who has studied incompetent people says they are the least likely to realise how useless they are. He reckons the skills needed for competence are the same ones needed to recognise it. The findings may explain why people with a poor sense of humour insist on telling bad jokes. Dr David Dunning studied dozens of poor students, many of them confident in their abilities, before reaching his conclusions. Dunning's assistant, graduate student Justin Kruger, says: "Not only do incompetents reach erroneous conclusions and make unfortunate choices but their incompetence robs them of the ability to realise it." The study is published in the Journal of Personality and Social Psychology.
Story filed: 15:53 Monday 17th September 2001
and, speaking of bad shipping addresses, the clueless, and incompetents, here's a funny similar story i ran across