That's the marginal profit, you are correct. The thing is, they turn over their inventory 5 or 6 times a year, so on an annual basis they are doing better than the marginal rate would indicate.
But, c'mon, man, these people just need to learn to code, then they'll be okay. And the smart-as-a-whip (or so I've heard) Heels Up says they can reclaim all those land mines, so there's that as well.
Agreed. This article or another that I read said these were already underperforming stores. At some point, a business has to listen to the mathematics. Politicians don’t care. They expected krogers to siphon money from profitable stores around the country, so the politicians could look caring and compassionate to their voters. That didn’t fly.