Even if he sold it, cooperating to trick audiences through his name is still a pretty scummy thing to do.
Those people have no morals, and rigorously and violently hold the other side to their morals. You can’t really beat that without getting at least a little dirty yourself.
I tend to agree and it happens all the time. Every time a celebrity or actor lends their name to a product or service it's just as scummy. "Brands" get sold all the time and a large portion of them fail and go under.
Here in the Chicago area we have a famous place named Portillo's which was known in it's infancy for great hot dogs and italian beef sammiches. I used to drive by the original "dog hot" daily back in the day.
Dick Portillo owned Portillo's and made it wildly successful for years because of the food quality and service. It was really excellent no matter which Portillo's I went to.
Two years ago he sold it for tens of millions of dollars. Almost instantly the food quality and quantity suffered. Beef sammiches were half full of beef than they were previously and the bread for them changed. People noticed and stopped going. Now anytime I go by a Portillo's it's about half the crowd size it used to be. The line for the drive through at the one near me used to wrap around a very large parking lot from lunch time through dinner. Now? Not so much.
Point is, when brands get sold off they suffer in quality usually because they lose their mission. Drudge is as good of an example as my Portillo's story above.
My home page used to be set to Drudge. That changed around five years ago. My home page has been FR since.