Skip to comments.Sprite’s new LGBTQ ad is a rainbow-coated, pandering mess – with no soda
Posted on 11/18/2019 1:02:15 AM PST by Mount Athos
You can now safely add Sprite to the list of corporations pandering to the LGBTQ community.
In a new, bizarre advertisement for their lemon-lime soda, the company clipped together scenes of various members of the LGBTQ community getting ready to attend a Pride event. In one scene, a girl helps her friend put on a binder, or an article of clothing commonly used by LGBTQ members to flatten their chests to present as male. In another, an older woman is seen helping a drag queen lace-up his corset. Yet another depicts two young children painting a heart onto a rainbow flag, the symbol of LGBTQ pride.
Describing the ad, however, simply doesnt do it justice. These scenes play back-to-back with seemingly no context. In fact, the Sprite logo doesnt even appear until the very last scene, leaving viewers wondering exactly what theyre seeing and why. More importantly, how does this tie in with carbonated beverages?
While the ad itself feels like a trip through a progressive television show meant for young adults questioning their sexuality, ultimately it is a money grab. It screams, Hello, gays! Pay us because we give you airtime!
But Sprite isnt the first company to needlessly pander to the gay community. In 2014, Lucky Charms posted their #LuckyToBe campaign, encouraging people to share what makes you colorful. Starbucks posted the stories of three transgender partners and how they found unconditional acceptance at the coffee company. Apple, which boasts an openly-gay CEO who is a loud supporter of the community, supported the Equality Act of 2015.
The reaction to the sodas companys advertisement was swift and confused. Many users questioned the marketing strategy of not featuring your product at all during the commercial.
One user even noted the use of children to spread the pro-LGBTQ message, saying that the ad went beyond consenting adults and calling it predation.
Whatever you want to call it, this ad definitely doesnt make one want to buy a Sprite.
Maybe it’s about a Lemon that thinks it can turn itself into a Lime?
Isn’t a lime just a lemon with green food coloring?
Must be a lot of homos in corporate marketing departments nowadays.
Have queers focused upon Marketing as a career, for advocating faggotry?
This news just reinforces the personal boycott I’ve already had against purchasing any products from Coca Cola Inc, and many others, such as Target, Penny’s, Macy’s, Pepsico, Kelloggs, Nabisco, Proctor and Gamble, et. al.
The boycott list grows longer every day, but I refuse to willingly finance Moloch and Sodom and Gomorrah ever again.
Well, wth is Sleeping Giants? Mentioned over & over with zero description. Thx.
Yep. There was a whole website that attacked some companies for anti-gay stereotypes and celebrated others.
Even the “Ladies Night” guys who’d dress in drag to get cheaper Bud Light beer were called out.
The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide “training and best practices on the representation of” the lesbian, gay, bisexual and transgender (LGBT) community. It hoped to affect the $1.1 trillion annual worldwide advertising market ($128 billion in the US alone). Its board announced its closure in 2009 after merging with the Gay & Lesbian Alliance Against Defamation (GLAAD).
The Association’s programs targeted at the business and advertising industries included advertising training, an online Ad Library, Best Practices guidelines, a monthly LGBT advertising issues column, and the annual Images in Advertising Awards event to honor excellence of LGBT portrayals in advertising.
The organization targeted marketing and ad agency corporate officers and executives, university students/professors, the media, and consumers, aiming to make future advertising more inclusive and positive by contacting advertising and image creators in order to educate them directly.
But when they start warping the minds of children or preaching to me, they can literally go eff themselves.
Ladies, binding your feet was abhorrent
Bind your breasts instead
Welcome to the 21st Century minstrel show
Imagine if Christians took the same approach in getting their message out? If all the Christian denominations and congregations evangelized with the same fervor as the homosexuals?
I can only imagine...
What next? TV ads with women in bondage corsets promoting the BDSM lifestyle choice?
This is one way to get a significant number of Americans to stop drinking unhealthy soft drinks.
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