It may be vapid but, the last I knew, that was called GOTV.
(get out the vote)
This is more of a pithy type posting so they can tell their friends they are all hip to soy lattes and Doug Jones.
It’s more about them proclaiming their “position” so that others may know just how much on the “right side of history” they really are.
It’s white people playing, “Woke AF.”