http://www.dailymail.co.uk/news/article-4606078/Man-flat-tower-fire-started-packed-CLOTHES.html
Not sure I buy the fridge story.
Info from BBC about why residents were told to stay in place and the cladding on the building:
https://www.youtube.com/watch?v=a_p_PdqjVvI
I watched another video of a woman with kids inside of the building. She was looking down from the window, praying, talking to people who kept telling her to shut the door (she’d go out in the hallway shouting for help). She sent this through facebook live. Then there was nothing. How awful.