A spokesman for the company said the 18-inch doll, which has a “genderless” plastic mold typical of most dolls, is being tested for kids aged 8 years and older and is expected to retail for $89.99. In comparison, the popular mass-market “American Girl” 18-inch dolls, which come with a book, sell for $115 on AmericanGirl.com. The coming protests against cisgender bias and placing less value on transgender dolls should have some entertainment value. They're going to have to raise the price.