Well, when you tick off your customers, expect to lose business...
What I told the local newspaper years ago. Here in West Texas, where it is deep red, the editors and staff (all Austin rejects) of the local paper just can’t get a firm handle on the obvious. And they still call and I still tell them the same thing .... get rid of the communists/progressives.
Endorsing Hillary was to their readers like Hillary calling Trump supporters deplorable. Both are cadavers now.
When will newspapers learn they are in BUSINESS to serve their customers—NOT tell them how to think, act and vote. The day when people would slavishly follow what a newspaper told them ended a long time ago.