Sears is still hanging on by its fingernails - but everyone assumes it to be doomed. At this point, why not swing for the fences? Sears should run an ad that references its own past and Target's troubles. Sort of a "Yes, we've made our share of mistakes - but we still know which bathroom is which."
If the mob of social justice warriors then drags them down like a pack of hyenas, at least they went down fighting.
sears should run an add showing bathroom signs and say we’re still,on Target