Yes and the article implies that his new stations don't have the signal strength as his previous stations. But that certainly isn't true for WOR. Also given Rush's time slot at 12:00pm AM radio signal strength doesn't matter much, there is no ionosphere bounce at that time. This is just the contract negotiation propaganda that always comes out.
The syndicator has to ask themselves this: who do you replace him with? What talk show host is going to hold an audience and not be controversial? Now I have not been particularly happy with Rush during this primary season. He has been a little off his game from the few times I was able to listen to him. But when I'm in the car from 12 - 3pm EST there is literally nothing else to listen to from a talk show perspective in my area.
I love conservative talk radio and spend several hours per day with it. My home station is WMAL in Washington, which has the awesome Chris Plante as well as Rush, Savage, Levin, Batchelor and Red Eye Radio; I also listen to stations like 1260 The Answer in DC and WCBM in Baltimore, along with Catholic Radio AM 1160, the Guadalupe Radio Network, which broadcasts a number of programs of interest beyond hardcore Catholics (The Al Kresta show at 4-6 pm, broadcast on many EWTN terrestrial affiliates nationwide, is really good).
One major problem with talk radio formats is that they seldom get blue chip advertisers like banks, established car dealers or supermarkets. Instead, they get some truly cringeworthy advertisers like LifeLock, Optima Tax Relief (where they use a Canadian spokesman to scare you about the IRS), Cordell and Cordell divorce lawyers, or the per inquiry types like Shari’s Berries.
WCBM seems to have a pretty good business model, in that they sell their local weekday inventory to advertisers seeking to reach the over 50 crowd (which is counter-intuitive in the radio business) such as an audiology firm, an optometrist, an adult healthcare products firms, a couple of independent living/nursing home facilities, elderlaw specialists, and then sell all their broadcast time on the weekends to lawyers, financial planners and ethnic/specialty programmers.
Stig.
A lot of ifs here but. If you have a smart phone and can plug it in your car ( since they use so much juice with radio apps ) get the free WRKO app from your app store( 680am out of Boston ) and give Jeff Kuhner a try. If you can sync your phone to your car audio ( newer cars ) you can listen thru your existing car speakers, and it is sweat.
Go here for more: http://www.wrko.com/kuhner-report
I gave up on Rush a year ago after finding Jeff as a loved one was about to head to that area of the world and I wanted a lay of the land. This guy is good...
It’s not just your area,its most places as well. Think aobut it if you are on talk radio do you really want to go up against Rush?No way I would have.